Control vs. Responsibility: How to choose the best software for your business

Whether you’re the CEO of a Fortune 500 company or the sole-proprietor of a local boutique, you need to be aware of the different types of web-based business software before you’re able to intelligently pick the best option for your organization.

I consult a wide variety of business executives, and many of them don’t know the first thing about web-based business software. Some are eager to learn while others have the “I’m-too-important-to-worry-about-tech” attitude. Sure, that was fine a decade ago (or maybe even a few years ago), but as the mobile and social web transform our business landscape, a CEO with some geek kung fu is a valuable asset to a forward-looking corporation.

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Inspirational Husband-and-Wife Internet Entrepreneurs

Since 2004, my wife Sonja and I have worked together at Motionbuzz.com. The practice of working with one’s spouse isn’t revolutionary. Family farms and Mom-and-Pop businesses are the cornerstones of the American Dream. However, this arrangement still requires patience for newly indoctrinated spousal business partners.

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Buzzing Along for 8 Years

Grab a cupcake. Motionbuzz is eight years old. I started Motionbuzz as a “side business” during the summer of 2000 while working as an art director for a dot-com startup. I was 24. Nine months later (the day after I closed on my first home), my employer went belly up and laid off everyone. I was shocked, but the layoff was a blessing in disguise. The next morning, Motionbuzz became my full-time pursuit.

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Reboot your creativity with a collaborative art project

Sitting in front of a computer can be a drag. Some days I feel like the screen sucks the life out of me and my creativity. TV and computer screens are everywhere: at the gas pump, hanging from the ceiling at big box stores, attached to the treadmills at my gym, in waiting rooms, and in most minivans.

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