Whether you’re the CEO of a Fortune 500 company or the sole-proprietor of a local boutique, you need to be aware of the different types of web-based business software before you’re able to intelligently pick the best option for your organization.
I consult a wide variety of business executives, and many of them don’t know the first thing about web-based business software. Some are eager to learn while others have the “I’m-too-important-to-worry-about-tech” attitude. Sure, that was fine a decade ago (or maybe even a few years ago), but as the mobile and social web transform our business landscape, a CEO with some geek kung fu is a valuable asset to a forward-looking corporation.