Have you considered advertising on Twitter? We’ve been managing Twitter ad campaigns for clients, and the platform is very easy to use. It allows us to target by interests, similar followers, gender, language, and geography. Based on our experience, the cost has been about $2-3 per new follower. It’s similar to the cost per click we’re getting with Google Adwords. However, it’s much more expensive than the cost per Like on Facebook, which has been anywhere from $0.27 to $1+. All in all, if you’re spending all of your digital marketing budget on Google Adwords, now is a good time to move some of that budget over to Facebook and Twitter. If you you need help with social media marketing, then feel free to contact us!
