Web hosting is one of the most important aspects of any internet business. However, it’s commonly misunderstood. There are so many web hosting companies, and each one offers different types and plans. It gets confusing, and shopping for the best one can take days or even weeks. Since 1999, I’ve used over a dozen web hosts, and each one is different. However, most reputable web hosting companies now offer three types of hosting: shared, VPS (virtual private server), and dedicated. Regardless of the hosting company you choose, you should understand these three types of hosting before signing up for a plan.
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Use a unique dedicated phone number from Skype to improve website conversion tracking
How many phone calls do you get from your website? It’s difficult to quantify unless the person answering your phone asks every caller, “How did you find us?” It’s much easier to track leads from a website contact form. But to determine internet marketing ROI, it’s important to track inbound e-mail and phone calls.
The best free apps for creating website content
A website without fresh content is like a sushi bar without fresh tuna. Customers might visit once, but they probably won’t be back. Whether you operate a simple corporate site or complex eCommerce storefront, new content is a valuable asset. But professional content creation software can be expensive. I work with some small businesses who simply don’t have $650 for Adobe Photoshop, $300 for Sony Sound Forge, or $350 for Microsoft Office.