The type of hosting you choose directly affects your website’s speed, security, reliability, scalability, and even how easy it is to maintain.
If you’re an American service worker in 2011, then you need not only more time, skills, knowledge, tools, manpower, and desire than your competition, but also more of all these things than your prospective customer.
Top 10 lists are so 2010. Here’s a Top 11 list for the first Monday of the New Year. Some of these tips are oldies but goodies. Others are just things we all need to do regularly. Please contact us if you like some of these tips and need help improving your web presence this year. We wish everyone a happy, healthy, and prosperous 2011!
No, we didn’t get a group rate on blood pressure meds. This giant pill bottle is part of UF Ad Society’s Ad Council campaign titled Just What the Doctor Ordered. Very clever.
I had a great time down in G’ville two weeks ago. I strolled onto the University of Florida campus to talk with Professor Lisa Duke Cornell‘s ADV 4101 Copywriting and Visualization class. I walked the same route from Murphree Hall to Weimer Hall that I walked 12 years ago. Very cathartic.
I’ve received many unsolicited resumes from college grads seeking employment. Most just earned a degree in advertising or graphic design and want any job in the industry. We’re not hiring, but I can offer some advice:
During the past few months, I’ve consulted several small companies who have left or are trying to leave their current web design company. I call them dot-refugees, and I’m always interested in finding out why they parted ways with their previous agency. They’ll talk, and I’ll listen. Sometimes it becomes apparent that the disgruntled business owner is at fault, and even the best web design company will fall short of their expectations.
A website without fresh content is like a sushi bar without fresh tuna. Customers might visit once, but they probably won’t be back. Whether you operate a simple corporate site or complex eCommerce storefront, new content is a valuable asset. But professional content creation software can be expensive. I work with some small businesses who simply don’t have $650 for Adobe Photoshop, $300 for Sony Sound Forge, or $350 for Microsoft Office.